WOBO (WORLD BOTTLE) FROM HEINEKEN

WOBO (WORLD BOTTLE) FROM HEINEKEN

 

In the 1920‘s a full scale bottle house was made in the goldrush town of Rhyolite.

In the 1960’s Alfred Heineken came up with the World Bottle, or WOBO.

Three years in design and he had the ideal brick for holding beer. The WOBO was created and even went into limited production before being killed off by Heineken’s PR team. They feared for the companies reputation from association with poverty and with waste.